21.11.12

Supply & Demand of cigarettes in Malaysia

 


According to the current issues reported in Malaysia, the price of cigarettes is increased by 20 cents to RM 10.20 per packet, said by the Malaysian government. In my opinion, cigarettes is something that smokers would still buy even if the price increases.

Supply and demand is one of the key concepts of economics and it is considered as the backbone of a market economy. Demand refers to how much quantity of a product or service is required by buyers, whereas supply is referred to how much the market can offer. Hence, the price is a reflection of supply and demand. 


The relationship between demand and supply underlies the forces behind the distribution of resources. In market economy theories, demand and supply theory will distribute resources in the most efficient way.

One of the elements that affect demand is expectation of price that will be in the future. If buyers have expected the price will increase, they would have purchase more before the price is being raised. On the other hand, law of supply simply means that the suppliers are willing to produce more products at a higher price compared to a lower price. There is an inverse relationship between price and quantity demanded, hence when the price increases, the quantity of demand decreases. Hence, there will be more suppliers and the quantity supplied will be higher. Suppliers or producers try to produce more in that time period so that they can increase or maximize the profits that they earned. For example, when the price of cigarette is increasing, the quantity of supply will be increased while the quantity of demand will be decreased.

The law of demand states that, if all other factors remain equal, the higher the price of a good, the less people will demand that good. In other words, the higher the price, the lower the quantity demanded. The amount of a good that buyers purchase at a higher price is less because as the price increases, so does the opportunity cost of buying that certain good. As a result, people will naturally avoid buying a product that will force them to forgo the consumption of something else they value more. The chart below shows that the curve is a downward slope.

A, B and C are points on the demand curve. Each point on the curve reflects a direct distribution between quantities demanded (Q) and price (P). At point A, the quantity demanded will be Q1 and the price will be P1, and so on. The demand relationship curve illustrates the negative relationship between price and quantity demanded. The higher the price of a good the lower the quantity demanded (A), and the lower the price, the more the good will be in demand (C). 
 
When the price of cigarette is higher, the quantity of supply will be higher because supplier can earn more profit while the quantity of demand is low.

Last but not least, I think that government is using the concept of price ceiling to control the market of cigarettes. There are few reasons that the government uses price ceiling in the tobacco market. Firstly is to avoid black market as it is an illegal business of buying or selling goods or currency in violation of restrictions such as price controls or rationing. For example, some suppliers might be selling cigarettes with the price that higher than the government set to them.

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