Google Ruled a Monopoly

Google is the famous search engine and become top choice of internet search engine for many years. It is hard to find another search engine which as accurate as Google. Despite all of that, Google just applied a monopoly market at some point.

Google manipulate other platforms to use their search engine too, and furthermore, google made other applications which is identical to other IT firm’s application like Google Docs (identical to Microsoft Office), Google + (identical to Facebook), or Google sites (identical to Blogspot) in order to fully control the internet market.

Google is considered a monopoly theory because it has very little subtitues. If you ask some internet users for a decent search engine, more than 6/10 of the people will state that Google is the only decent search engine they have ever used. They only use other search engine like Yahoo! Or Bing if they have other occasion other than searching and browsing. Moreover, some people who are new to the internet  dont even know other search engines than Google. Teachers usually educate their students who are new to the internet with Google search engine or Yahoo! E-mail services at first, so that the students won’t even bother to seek other search engines than Google or Yahoo!.

A monopoly is a market with firm that produces a good or service for which no close substitute exists and that it is protected by a barrier that prevents other firms from selling that good or service. Monopoly arises for two key reasons, one is due to where which there are no close substitute and secondly, due to barrier to entry. If a good has a close substitute, even though only one firm produces it, that firm effectively faces competition from the producers of the substitute. A monopoly sells a good or service that has no good substitute. For example, Google is brilliantly accurate at guessing at what people might want to search when they type something in the search box, and yet they set the searching preferences to the searcher’s country. So far, there are no other search engines that can be like Google. That is why Google is the perfect website for newcomers to study about the internet, and yet, new internet users are born each day.

Another reason why I think Google is considered a Monopoly theory is because Google applied to conquer the internet is providing a free “office documents” application similar to Microsoft Office. Rather than buy the expensive Microsoft Office to do the office sheets, Google are providing a simple, portable, easy to distribute, and free Google Docs, which is basically the same as Microsoft Office, but in a very convenient way. They even make the work sheets become accessible with Microsoft Office so people can edit their work without internet connection. This indicates that Google are trying to take control over the office work applications which is have been controlled by Microsoft for over the years.

From what I see, Google’s market monopoly practice has driven nearly all the internet users to become “brainwashed” to loyal and dependent to Google. When people are loyal to a particular brand, they share their loyalty with theor relatives, and then a chain of effect will be triggered. Moreover, Google creates an internet empire which contains commonly used websites in the name of their own brand. Majority of people use internet for browsing, email, social networking, and writing ideas, and yet Google provide all of those services in their own internet world. They have Google search engine for browsing, Google mail for email, Google + for social networking (which is unfortunately aren’t as successful as other social networking websites), and Google sites for sharing ideas and essays. They provide some other internet services too such as Google Docs, Google Maps, Google image search engines, Google calendars, and others. 

Because basically monopoly’s market demand curve is perfectly inelastic, Google are brave enough to do whatever it takes to gain maximum profit, even it’s inefficient for the social benefit. Even though they do so, people still using Google search engine because there are no substitue than this. The only thing that Google must fear is the government intervention or subdue attempt by other firms that want to go in the internet advertising market.

Last but not least, Google’s monopoly practice over the internet advertising market is still intact. It is the Google’s search engine uniqueness and simplicity that attracts people. But this is inefficient because of the Google’s attempt to control over the internet in the way of manipulating their search results for their own benefits. However, no firms can object this because basically internet is a free realm. The least suggestion i can offer is that we have a new internet policy so that the search results should not be diverted. Other than this, it’s up to the government intervention to reduce the influence of Google